I just read an assertion that people like other things, but love poetry. This may be true, it may be not, but what 'theory' would say to this is : people SAY they love poetry. It is an enunciation. And they may be saying this to gain cultural capital. They also may actually love it--I hope he's right, we need as many people loving poetry as possible. But 'theory' would not just take greater Google hits of what people say as evidence of something actually existing as opposed to a discursive formation.